Legal
Terms of Service
Effective April 18, 2026
1. Agreement
These Terms of Service form a binding agreement between ConversionPath (“we”, “us”) and the merchant or business entity (“you”) accessing the service. By creating an account, installing the ConversionPath Shopify app, or otherwise using the service, you agree to these terms.
2. The service
ConversionPath provides marketing attribution analytics, abandoned cart recovery, and ad-platform conversion syncing for Shopify stores. We may add, change, or remove features at any time. We will give reasonable notice of material changes that reduce functionality.
3. Your account and stores
You are responsible for maintaining the security of your account credentials and for all activity under your account. You must promptly notify us of any unauthorised use.
You represent that you have the right to connect the Shopify stores, Klaviyo accounts, Meta and Google ad accounts, and any other integrations you connect to ConversionPath, and that you have obtained any consents required under applicable law for us to process the data those integrations expose.
4. Fees and billing
Paid plans are billed through Stripe on a recurring monthly or annual basis as shown at checkout. Fees are charged in advance and are non-refundable except where required by law. You may cancel at any time from the billing page; cancellation takes effect at the end of the current billing period. We may change pricing with at least 30 days' notice to active subscribers.
5. Acceptable use
You agree not to:
- Use the service to send unsolicited marketing or violate applicable anti-spam, consumer protection, or data protection laws.
- Reverse engineer, decompile, or attempt to derive the source code of the service.
- Resell, sublicense, or expose the service to third parties outside your own business without our written permission.
- Upload or transmit malicious code or content that infringes the rights of others.
- Use the service to handle health, financial, or other regulated data for which the service is not designed.
6. Data and privacy
Our handling of data is described in our Privacy Policy, which is incorporated into these terms. You remain the data controller for the personal data of your store's customers; we act as your processor. You are responsible for providing your customers with any notices and for obtaining any consents required by law.
7. Intellectual property
We own the service, including its software, design, and branding. You retain ownership of the data you or your integrations send to us. You grant us a limited licence to process that data solely to provide and improve the service, subject to the Privacy Policy.
8. Third-party services
The service integrates with Shopify, Klaviyo, Meta, Google, Stripe, and other third-party platforms. Your use of those platforms is subject to their own terms. We are not responsible for changes, outages, or policy decisions made by those platforms.
9. Termination
You may stop using the service and uninstall the Shopify app at any time. We may suspend or terminate your access if you breach these terms, fail to pay, or use the service in a way that exposes us or other users to legal or security risk. On termination we will retain or delete data as described in the Privacy Policy.
10. Disclaimer
The service is provided “as is” and “as available”. We do not warrant that the service will be uninterrupted, error-free, or that attribution data will be complete or match any third-party platform exactly. Attribution is an estimate produced from the signals we receive.
11. Limitation of liability
To the extent permitted by law, our total liability for any claim arising out of these terms is limited to the fees you paid us in the 12 months before the event giving rise to the claim. We are not liable for indirect, incidental, consequential, or lost-profit damages.
12. Indemnity
You will indemnify us against claims arising from your breach of these terms, your misuse of the service, or your handling of your customers' data in violation of law.
13. Changes to these terms
We may update these terms from time to time. Material changes will be notified by email or in-product notice. Continued use after the effective date of the updated terms constitutes acceptance.
14. Governing law
These terms are governed by the laws of the jurisdiction in which ConversionPath is established. Disputes will be resolved in the courts of that jurisdiction, unless mandatory consumer-protection law requires otherwise.
15. Contact
Questions about these terms: hello@conversionpath.app.